Of Importance

PPC vs SEO

How do we get started in PPC and SEO? Both methods start with some keyword research to identify which terms are best for your company to be going after. For best results it’s a good idea to cast a wide net at this point - the words you use and the words your customers use to refer to your products or services may be different. I have even seen cases where certain common misspellings or mispronunciations have accounted for up to 10% of a site’s traffic. That’s potentially 10% new customers because a smart optimizer thought to look where others hadn’t.

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